Heron Press — Editorial system refresh
Editorial design + typesetting spec / 2024
Sample work
Brand systems built to last.
I'm Maren Holloway. I work with founders, indie publishers, and small studios in NYC and LA. Eight years independent. I reply within 2 business days.
I reply within 2 business days
Selected clients
- Heron Press Sample
- Marrow & Bone Sample
- Quarterly Field Notes Sample
- +6 more selected projects in portfolio
About
About me
I started independent practice in 2018 after eight years in indie publishing and a small Brooklyn studio. Most of my work is brand identity for founders and editorial systems for small publishers. I deliver working systems, not visuals. Type specs, asset libraries, and project handoffs are part of every engagement.
Words from clients
Words from clients
“Maren rebuilt our magazine's type system across nine spreads in three weeks. The handoff document was the first time I'd inherited a system I didn't have to reverse-engineer.”
How I work
Three ways to work together
01 Brand identity systems
Working brand systems for small studios and small publishers. Identity, type, asset library, project handoff.
- Timeline
- 4-8 weeks
- Starting
- $8,000-$25,000
02 Editorial systems
Editorial direction and typesetting specifications for magazines, books, and indie publishing. Single project or per-issue.
- Timeline
- 2-12 weeks (per scope)
- Starting
- Per project
03 Advisory retainer
Monthly creative direction for founders and small studios. Two calls a month, async review on shipped work, taste coverage when you don't have time to be specific.
- Timeline
- 3-month minimum
- Starting
- $1,500/month
Working on something?
Send a few sentences about your project. I reply within 2 business days. If your project has a hard deadline, mention it and I'll respond sooner.