Home — Maren Holloway
Maren Holloway

Services

How I work.

Three ways to work together. Brand identity systems, editorial work, and an advisory retainer.

01 / $8,000-$25,000

Brand identity systems

For founders and small studios who need a working brand system: identity, type, asset library, and a handoff document the next designer can inherit. Most projects run 4 to 8 weeks. I take three brand identity projects a year.

Timeline
4-8 weeks
Starting
$8,000-$25,000
Ideal for
Founders building small studios; small publishers between identity refreshes

What's included

  • Identity mark + wordmark
  • Type system (display + body, with licensing notes)
  • Color system with WCAG-aware contrast pairings
  • Asset library (logos, marks, social variants)
  • Handoff PDF with usage notes and production specs
Start a project
02 / Per project

Editorial systems

For magazines, books, and indie publishing where the type system has stopped scaling. Typesetting spec, master pages, and editorial direction for one issue or per-project. Most editorial engagements run 2 to 12 weeks depending on scope.

Timeline
2-12 weeks (per scope)
Starting
Per project
Ideal for
Indie publishers between issues; book designers inheriting a system; small magazines doing a refresh

What's included

  • InDesign master pages with paragraph + character styles
  • Typesetting spec (12-page handoff document)
  • Sample spreads showing every section type
  • Production notes for the printer
  • Editorial direction (per-project, optional)
Start a project
03 / $1,500/month

Advisory retainer

For founders and small-studio leads who need taste coverage on shipped work but don't have a project-sized engagement to commission. Two calls a month, async written review on shipped work in between, the kind of small decisions you'd make if you had time. Three slots open at any time.

Timeline
3-month minimum
Starting
$1,500/month
Ideal for
Founders shipping consistently; small studio leads with no senior designer

What's included

  • Two 45-minute calls a month
  • Async written review on shipped work (Slack or email)
  • One quarterly working session
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How a project moves

A short process.

  1. Step 01 — Inquiry

    You write a few sentences about your project. I reply within 2 business days with an honest assessment of fit.

  2. Step 02 — Scoping call

    30 minutes. We talk about the project, the timeline, and whether the engagement type makes sense.

  3. Step 03 — Working draft

    For brand and editorial: a working draft within 2-3 weeks. For advisory: the first call within a week.

  4. Step 04 — Handoff

    For brand and editorial: a handoff document. For advisory: a quarterly working session and ongoing async review.

Common questions

Most editorial projects start within 2-4 weeks of kickoff and run 2-12 weeks depending on scope. If you have a hard deadline, mention it in the inquiry.

For brand identity, no. Under that range I can't deliver a system that holds up. For advisory, a 3-month retainer at $1,500/month is the smallest engagement I take.

Yes. I sign mutual NDAs before sharing scope on confidential projects.

I'm in Brooklyn. Most clients are in NYC and LA. I work remote across US time zones.

Working on something?

Send a few sentences. I reply within 2 business days.

Start a project See work